Still Shopping? It’s Not Too Late to Find the Perfect Gift at Coast to Coast

Joyful and Triumphant Centerpiece by Coast to Coast Flowers

Christmas is days away – that’s great news for many of us, but it also means that those who put off their Christmas shopping until the last minute are beginning to panic. Many online retailers can no longer guarantee delivery in time for Christmas and the mall is going to be a madhouse this weekend – who wants to deal with that?

Fortunately, there is a better option because your friends at Coast to Coast Flowers are here to help you cross the remaining names off your list. We’re full of terrific ideas if you’re not exactly sure what you’re looking for and we have so many wonderful options to choose from that you’ll have no problem selecting the perfect gifts no matter who you’re shopping for.

Whether you prefer a timeless classic like a festive poinsettia plant or something with a bit more flair like a beautiful hand-designed holiday floral arrangement or Christmas centerpiece, you’re in good hands with Coast to Coast Flowers.

Candy Cane Bowl by Coast to Coast Flowers

It’s not too late to have your order hand-delivered by Christmas or you can always stop by and choose from our large selection of holiday flowers and plants. We also feature a fantastic variety of holiday gifts and décor that is sure to please anyone on your list! We’re also a great source for unique stocking stuffers and gifts for teachers, mail carriers, party hosts, co-workers, hair stylists, and more. Leave the last-minute shopping to the amateurs by trusting one of our professional designers to create the perfect one-of-a-kind gift. Give us a call today to check out what we have in store for you this holiday season!

Coast to Coast Flowers makes it easy to send flowers and other holiday gifts anywhere in the United States and Canada. Order online or by phone at (800) 515-2710. We will be open and delivering all weekend and also Christmas Eve. Merry Christmas from your friends at Coast to Coast Flowers!

Celebrate National Poinsettia Day with Coast to Coast

National Poinsettia Day is Wednesday, December 12 and Coast to Coast is here to help you celebrate the iconic red holiday plant that has become an unmistakable symbol of the season.

At first glance, it’s easy to admire the pretty Poinsettia and its bright crimson and green foliage but digging a little deeper into why the Poinsettia became such an important holiday symbol brings a much deeper appreciation for this phenomenal plant.

Poinsettia Garden Basket by Coast to Coast Flowers

According to a Mexican legend, a poor child who could not afford a gift for Christ on Christmas Eve was told that even the most humble gift, if given with love, would suffice in God’s eyes. The child carefully picked some weeds from the side of a road and brought them to church as an offering to make God happy. As soon as the child entered the church, the weeds bloomed into beautiful red and green flowers and the congregation was sure they had witnessed a Christmas miracle. From that day on, Poinsettias were known as ‘Flores de Noche Buena,’ or ‘Flowers of the Holy Night.’

In the United States, we typically associate the poinsettia with Christmas so dedicating December 12 as National Poinsettia Day seems like a natural fit – except the timing of the observance is merely a coincidence. In fact, the United States has observed this official day since the mid-1800s in honor of the passing of the first American ambassador to Mexico, Joel Roberts Poinsett, and the plant he introduced to the U.S.

In 1828, Poinsett discovered the plant with vivid red leaves by the side of a road in Mexico and sent some cuttings home to his residence in South Carolina. Initially, many botanists dismissed the Poinsettia as a weed, but Poinsett’s work with the plant caused it to eventually gain acceptance as a holiday plant.

The holiday season is always a special time in the floral industry, and the star of the show is, of course, the venerable Poinsettia plant. According to the US Department of Agriculture, Poinsettias are the highest selling potted flowering plant in America and account for nearly one-quarter of sales of all flowering potted plants throughout the entire year.

Here are some things you might not have known about the Poinsettia:

  • Poinsettias are native to southern Mexico and have been used in religious ceremonies and to decorate churches there for centuries as the red color is a symbol of purity.
  • Contrary to popular belief, Poinsettias are not poisonous to people or pets, although the plant has been known to cause stomach irritation and discomfort if ingested. The danger to pets and children comes from the choking hazard of the fibrous parts of the plant and not the toxicity.
  • Although every state in the U.S. grows Poinsettias commercially; for much of the past 100 years, the Ecke Ranch in California has grown over 70% of all Poinsettias purchased in the United States and accounted for about 50% of the Poinsettias sold worldwide.
  • The word Poinsettia is traditionally capitalized because it was named after a person.
    The Poinsettia had its own college football bowl game. The Poinsettia Bowl debuted in San Diego in 1952 and originally served as the military services championship game for four years before being resurrected from 2005 to 2016.
  • In the wild, Poinsettias have been known to grow over 12 feet tall.
  • Roughly three-quarters of all Poinsettias sold in the United States are red, but they also appear in white, pink, salmon, apricot, yellow and multi-colored marbled or speckled varieties. Overall, there are more than 100 known Poinsettia varieties with new ones appearing every year.

Coast to Coast is your one-stop-shop for the holidays! From Poinsettias to holiday flowers and gifts, we can help you deck the halls and find the perfect gift for everyone on your list. Stop by or give us a call today and be sure to check out the holiday section of our website here.

Coast to Coast Flowers: Aggressively Earning the Trust of Consumers Sending Flowers by Wire

By Art Conforti, Coast to Coast Flowers founder

Thirty-three years ago, I started a company called Beneva Flowers and Gifts in Sarasota. After generating $4 million in sales, I put the company up for sale to enjoy an early retirement, but I didn’t feel the job was done.

My passion for this industry never faded and neither did my desire to help local flower shops by giving them the tools and time-honored strategies needed to thrive in today’s crowded marketplace.

One thing I learned from running my own shop (I know because I surveyed them) was that over 40% of my customers that ordered flowers from me locally were also using 1-800-Flowers or FTD.com when they wanted to send flowers out of town. We don’t want to believe that it is true, but it is.

Customers may think of us first for flowers, but many don’t even realize that we can send flowers anywhere in the country as well. That’s a lot of orders (and revenue) that we’re losing out on from our own customers who would happily order with us if they only knew they could.

As an industry, we just aren’t very good about getting that message out there. Companies like FTD and 1-800Flowers.com spend so much money on advertising that most consumers just automatically turn to them if they want to send flowers out of town because they don’t realize there are better options – like their local florists. Ask them yourself, I did:

I hate to see people disappointed when they fall for the “too good to be true” offers that the big box and online floral retailers make, and I really don’t like to see a local florist missing out on an order every time FTD ships someone a box of flowers from their own warehouse instead of letting a local florist fill it.

That’s why Coast to Coast Flowers had taken a different approach to ordering flowers that serves everyone well. Our goal is to create the easiest and best experience possible for people ordering flowers out of town.

Just like Teleflora, Coast to Coast prides itself in ensuring every order is sent to a local florist, whatever the destination may be. What’s more, we also offer local listings at LocalFlowerShop.com. At the end of the day, I truly believe nobody is doing as much for the floral industry.

A note on “order gatherers”

As florists, the only way we can compete with the big box and online flower sellers it by helping each other out. We have such a fear of deceptive order gatherers that many of us get suspicious of any shop who calls up and attempts to send an order.

The term “order gatherers” has taken on such a negative connotation but in reality – we’re all order gatherers. We need to gather orders to make money, so what good does it do to question where the orders come from? Turning down orders from other shops not only hurts that shop but it also hurts your bottom line, so is it really a smart business decision to do so?  It’s a shame we choose to focus on the wrong things. At the end of the day, it should all be about providing a great experience for the customer – if not, we all lose.

Coast to Coast Is Your One-Stop Shop for Corporate Gifts This Holiday Season

Now that the holiday season is upon us, it’s the perfect time to show clients and employees your gratitude and let them know how important they were to your success in 2018. Spread warm holiday wishes and season’s greetings to those individuals who make it all worthwhile with corporate gifts from Coast to Coast Flowers.

The key to successful corporate gift-giving is finding gifts that are thoughtful and personal enough to show you care while avoiding one-size-fits-all ideas like gift cards or promotional items that might only appeal to a select few recipients.

Holiday Bounty Gourmet Basket by Coast to Coast Flowers

Corporate gift giving can quickly turn into a tedious and time-consuming task for larger office settings or business partners you only know on a professional level. Since corporate gifts are appropriate, welcomed, and often expected around the holidays, what you give will send a message to the recipient and may set the tone for your future relationship together.

Coast to Coast Flowers makes corporate gifting simple by offering something for everyone with a wide variety of flowers, plants, and gift baskets. Best of all, there are no lines and no waiting which saves you time and money. One phone call is all it takes to cross every client off your holiday shopping list.

Poinsettia Plant by Coast to Coast Flowers

Our fantastic selection of beautiful poinsettias starts at just $35 delivered and come in a variety of sizes to add a festive holiday touch to any home or office. In addition to poinsettias, we also stock a variety of long-lasting holiday-themed plants, trees, and dish gardens that are easy to care for and will retain their beauty all season long.

Live holiday flowers also make wonderful corporate gifts starting at $49.95 and up and can be personalized for each individual recipient. Best of all, we will hand-deliver them for you directly to the recipient’s home or office.

If you’re looking for something extra special, Coast to Coast Flowers has an incredible selection of gift baskets that can be personalized with nearly anything you can imagine. From fruit or candy baskets to spa kits, gourmet food, and everything in between, our gift baskets start at just $75 delivered and truly offer something for everyone.

If you can’t decide exactly what you want to give your clients or employees this holiday season or would like some more information on corporate gift ideas, our experienced florists are here to help! Call us today at (888) 515-2710. Happy Holidays from your friends at Coast to Coast Flowers.

 

Decorate like a Pro This Holiday Season with Coast to Coast Flowers

Now that we’ve finished off all the turkey, it’s time to start decorating for the holidays. Whether you decorate like Clark Griswold or simply put up a tree and hang some stockings and call it good, a little planning and some careful attention to detail can go a long way in turning your home into a winter wonderland.

Choose with a theme

Spode Holiday Express by Coast to Coast Flowers

Before you begin decorating, the most important decision you’ll need to make is choosing a theme. You don’t have to be overly specific but focusing on one general theme will make your decorating easier and your outcome more cohesive.

When it comes to choosing a theme, it’s important to accentuate your home’s architectural features like fireplaces, windows, and staircases. Some people may choose to go all out and decorate everything in the house, but if you prefer to keep it simple, that’s okay too. Decorating even a few key focal points can make a very bold impression.

After you decide on a theme, the next step will be choosing a color palette. You don’t have to stick with the traditional red or green; you could opt instead for a more rustic look which is primarily white. Or, you could select a pink or blue theme – both of which can be very festive and original if they’re used consistently.

Whatever you choose, it’s wise to limit your base colors to one or two for optimal cohesiveness along with a complementary matching color. Gold, silver, white, and metallics, are all perfect for this task and will add an elegant holiday touch that draws all the elements together.

Start with the tree

When trying to decide where to start decorating once you’ve picked a theme, the best place to start is with the tree. When the professionals decorate trees, they start by taking a step back and looking for holes. It’s possible to manipulate some of the branches to fill in the holes as long as it still looks natural when you’re finished.

Mesh ribbon takes up space and can fill in holes or strategically cover any unsightly areas. When adding ornaments, begin with solid colors and space things evenly before adding specialty ornaments or other decor.

Once the tree is complete it should inspire confidence in the rest of the decor falling into place. If your family tradition is to wait until later in the season to put up the tree, you can always start somewhere else and save the tree for last – just be sure to save enough space for the tree and all the presents that will find their way underneath.

If you do have some special packages that can’t wait for Santa, you can wrap them with paper or other fabrics to match the theme of the tree and the room. Newspaper makes an excellent wrap if you’re going for a more nostalgic or rustic theme. Don’t forget to top them with ribbons or bows to complete the look.

Tend to the table

Decorating your table with a festive holiday tablescape allows your creativity and personality to run wild with unlimited possibilities. Don’t be afraid to use live greenery, lights, and metallic elements according to your theme when decorating your table.

Buffet and side tables are great multifunctional pieces that can be adorned to match your theme. Large glass urns and hurricane vases are excellent all-season focal points that can be filled with different items depending on the holiday. Experiment with fabrics as well – quality textiles can have a dramatic effect and add an elegant look and feel.

Now it’s time to shine

After the tree and table are complete, the next area you’ll want to decorate is your home’s entrance. Welcome guests into your home by transforming it into a warm and inviting space decked with festive decor.

Candy Cane Celebration by Coast to Coast Flowers

Lighted garland is a terrific way to adorn a banister and it also works well in making mantels, cabinets, and shelves pop. For a special touch, you can use natural greenery inside your home. Fresh evergreen smells exactly like the holidays should smell while magnolia leaves and eucalyptus are also good alternatives.

No matter how you decide to approach holiday decorating, remember that the best results will come when you let your personality shine through. Decide what would make you cozy and warm and what feels natural to you, then decorate based on that feeling. Keep it simple by mixing texture and color while keeping in mind that you can always add depth with layers. To add the finishing touch, dim the regular room lighting and let your holiday lighting shine through.

Now comes the best part, making new memories with loved ones this holiday season in your beautiful home surrounded by spectacular holiday décor and feelings of warm tidings and cheer!

Make Coast to Coast your one-stop-shop for the holidays! From flowers to gifts and decor, we have everything you need to make this holiday season one to remember. Be sure to check out our extensive holiday collection here. If you don’t see what you’re looking for or just can’t decide, give us a call at (800) 515-2710 and speak to one of Santa’s helpers who will be happy to assist you! Happy Holidays from Coast to Coast Flowers.

Coast to Coast Flowers Sponsors 2018 Miss Russian United States Pageant

Coast to Coast Flowers played a prominent role in crowning Polina Egorov as 2018 Miss Russiain United States at an event held on November 11 in Manhattan. As a title sponsor of the contest, Coast to Coast worked with some of the area’s finest florists, including Winston’s Flowers and Starbrite Floral, to bring together a beautiful evening that featured 10 models competing for the coveted crown.

The florals were ordered by Art Conforti of Coast to Coast along with our preferred industry processing service, Teleflora. Conforti was on hand himself to coordinate with the local florist and make sure the expectations of the event’s hosts were exceeded.

At Coast to Coast Flowers, we don’t like to think of ourselves as just an online florist. We work hard to get to know our clients’ needs and determine the optimal way to represent their good taste when sending gifts and message of support, sympathy, caring, and celebration.

The Dazzler by Coast to Coast Flowers

In our opinion, flowers are the best ways to recognize anyone, but our specialty is going the extra mile for a gift that truly delivers. For example, our ”Dazzler” is a gorgeous way to acknowledge the receipt of an occasion or sentiment and is lovely on its own, but adding balloons shout to the office what the occasion is all about. Our agents are trained to ask and recognize the intention of the gift – then we add our magic!

That’s why we like to think that we’re the very best Yes We Can florist out there as well as the most trustworthy option for ordering flowers online. Our Yes We Can commitment means that our goal is to set and exceed customer expectations with every order.

Coast supports local florists

Coast to Coast Florist is a family-owned national enterprise focusing on securing floral orders that are sent to select florist across the country to produce. We work directly with some of the most talented designers and some of the most revered flower shops in the country to deliver breathtaking floral gifts – no matter where the recipient is located.

Unlike other online flower sellers that many event companies work with, Coast to Coast ensures that the florist doing the work gets recognized.

Yes You Can call Coast to Coast for fast, easy service and an unconditional guarantee, or if you’d prefer to find your own florist in your area, you can go directly to the local florist using Local Flower Shop directory when needed.

With Local Flower Shop (www.localflowershop.com), consumers can search one directory and find the best local retail florist to serve their needs.

Anyone struggling to find a reputable florist or anyone unfamiliar with florists in the recipient’s area can always call Coast to Coast at (888) 923-7401 and worry no more, we’ll take it from there.

Coast to Coast prefers to focus on partner florists from Local Flower Shop listings to send orders. Conversely, Coast to Coast Flowers secures orders from many local and national corporations, concierge services and special event companies. It’s a terrific partnership that benefits the entire industry.

Why order from Coast to Coast or Local Flower Shop?

It wasn’t long ago that nearly everyone knew a local florist they could count on for exceptional service and outstanding quality. But the industry has changed significantly in the past few decades and that has made ordering flowers for an out-of-town recipient a risky and frustrating endeavor.

The internet is filled with deception and people who claim to be florists that won’t give you their name or answer the phone with a generic phrase like “flower shop” to lure unsuspecting customers into thinking they are dealing with an experienced shop.

In many cases, they simply take a cut of your money and pass the order along for someone else to fill at the price you indicated, minus the money they kept for themselves. In other cases, you don’t really know where your order is going or who has your credit card information – and those people can be hard to reach if a problem should arise.

You won’t have to worry about that happening with orders placed through Coast to Coast or through our partners on Local Flower Shop. We take pride in focusing on the local retail florist while exceeding the expectations of the customer. We work hard to make sure your order is cared for from the time you place it until the time it’s delivered, giving you piece of mind and delivering beautiful results.

Coast to Coast Flowers – making sending flowers and gifts easy is what we’re all about!

Coast to Coast florist and has been headquartered in Sarasota, FL since its inception in 1998 and has supported the retail floral industry for hundreds of thousands of orders to retail florists using processors like Teleflora and FTD. We also support the Society of American Florists and all the great work they’re doing for the industry. Give us a call today at 800-515-2710 or email us here. Art Conforti also consults with dozens of retailers in many industries helping them grow profitable business online. You can reach him anytime by email at arthur@comcast.net.

Why Do We Carve Pumpkins and Dress Up in Costumes at Halloween?

We love to honor tradition by celebrating holidays, especially ones with seemingly absurd origins which bring about colorful characters like the Easter Bunny, Leprechauns, Cupid, and Father Time.

We typically don’t delve too deep into why these particular characters show up, or how they got to be so popular in the first place, because it’s more fun just to go along with it than to question every little detail. But sometimes you just have to wonder why every October we let our kids dress up as pirates and princesses and take to the streets of the neighborhood searching for sugary treasure.

When left to the imagination, there aren’t many holidays that are more fun than Halloween. From carving pumpkins to trick-or-treating and haunted houses, Halloween has become a whimsical celebration of things that most people find scary or downright chilling any other time of the year.

Boo the Friendly Flower Ghost by Coast to Coast Florist

Carving jack-o-lanterns is a tradition that began several hundred years ago in Ireland, but back in those days, they were carved from potatoes and turnips. It wasn’t until years later, after the Irish immigrated to the United States, that they discovered that pumpkins made for a much better medium due to their abundance in the new world, thus a new tradition was born.

Legend has it that the jack-o-lanterns were originally intended to frighten away the wandering soul of Stingy Jack, who was sentenced to roam the earth for eternity after tricking the devil and later finding out he wasn’t allowed into heaven or hell.

This also loosely explains why we dress up in costumes – to disguise ourselves from the souls wandering amongst us – including Stingy Jack!

Or perhaps it doesn’t.

According to Lisa Morton, author of “Trick or Treat: A history of Halloween,” dressing up as a way to scare off evil spirits is a common misconception about the holiday. Morton contends that people didn’t start dressing up until much later – as in the 1800s.

By that time, Halloween was known for pranks which were becoming more and more elaborate and dangerous. So much so that towns and cities were thinking about canceling Halloween because many felt that the pranks were getting out of hand.

That led to a gradual push from families, communities and civic organizations to change the nature of the holidays from pranks to the “trick or treat” traditions we know today.

Sadly, Morton’s version of buying off kids with treats and costumes is probably a bit closer to reality than the warding off evil spirits angle, but as with most holiday traditions, you never really know for sure!

Whatever the reason for dressing up and trick-or-treating, your friends at Coast to Coast Florist are here to get you in the mood for a spectacularly spooky Halloween! Make no bones about it, our ghoulish delights will make the wickedest witches green with envy, so give us a call today – if you dare!

Toast Tremendous Teachers with a Thoughtful Treat

It’s that time of year once again! Back-to-school sales are happening everywhere, and teachers are busy preparing for the start of another school year.

With summer winding down, now is not only the perfect time to show your appreciation to those who have been taking care of your kids during the break, but also a fantastic opportunity to start the school year off right with a gift of flowers for the teachers, facility, coaches, and staff who will be enriching their lives over the next nine months.

To some, it may seem like the summer flew by too fast while others have been counting the days until the new school year begins. Regardless of how you feel about your kids going back to school, we hope your summer was filled with adventure and learning experiences that can’t be taught in schools. If there are any nannies, babysitters, grandparents, aunts, uncles, camp counselors, clergy members or coaches who influenced your summer, flowers are always a perfect way to acknowledge and say thanks for their hard work and dedication.

Most of those people aren’t expecting gifts, so the gesture certainly isn’t necessary, but even a small token of your appreciation is a thoughtful way of showing gratitude that often means more to the recipient than the giver will ever realize.

Forget the apple

It’s 2018 – your teacher doesn’t want an apple unless it’s a phone or computer – so forget the fruit in favor of a beautiful bouquet of brightly-colored flowers instead. Flowers really are the perfect way to set the mood for the start of the school year while brightening up the classroom at the same time.

Happiness by Coast to Coast Florist

Teachers aren’t the only ones who enjoy flowers, however, so don’t forget bus drivers, teacher’s aides, facility members, crossing guards, and everyone else who makes the school a fun and inviting place to learn. Flowers are so wonderful at putting smiles on people’s faces, especially when they’re least expected. At Coast to Coast Flowers, we specialize in helping you choose the perfect gift for everyone on your list – no matter how big or small of an impact they have on your children’s education.

If you have a friend or family member going away to college for the first time this fall, flowers are a fun and festive way to decorate dorm rooms and live plants are perfect picks if you’re looking for a longer-lasting gift. Most of the plants we carry are easy to care for and don’t require a lot of work, which is ideal for busy students who are always on the go.

Regardless of whether you’re sending flowers to thank someone for a job well done, congratulate someone for a notable accomplishment, wish someone good luck, or simply to make someone’s day, Coast to Coast is here to help with all your back-to-school floral needs. If you don’t know exactly what you want to send, never fear – we’re here to help! Give us a call at (941) 308-5171 or order online.

Ready to Pop the Question? Don’t Forget the Flowers!

One of life’s most important decisions is deciding on the right partner and starting a new chapter together as a married couple. But before that can happen, someone has to pop the question!

If this is your situation then hopefully you’ve already identified the lucky person and more importantly – are reasonably sure that they will say “yes.” It also helps immensely to have the ring on hand for this occasion, but that isn’t always a deal-breaker.

Now comes the fun part – formulating a plan that will be both memorable and romantic. Unless your fiancée-to-hopefully-be is a die-hard avid sports fan who loves the spotlight, you can go ahead and cross ‘proposing on the jumbotron of a large sports stadium’ off that list. Not only has that been done to death, but it typically isn’t anywhere near as romantic as both partners are hoping for – you can do better.

The best ideas are the original ones, and it helps if you can incorporate something special that you and your partner enjoy together. Here are five creative ways to help you make the moment special, but don’t be afraid to modify them to suit your style and whatever you do…DON’T forget the flowers, because if you do, we can’t guarantee results!

For the Beach Lover

For this one, you will need an accomplice. Prior to your big question, you will meet up with said accomplice and carve out a shallow heart in the sand, fill it with rose petals and have them stand by the heart to ensure its perfection. Let you partner-in-crime know to step away from the heart when they see you coming, and to be camera ready, that way you can just “happen upon” the heart and get that photo! Once you reach that heart with your fiancée-to-be have them stand inside it as you go down on one knee.

For the Introvert

Leave a single long-stem rose on their pillow with the ring tucked inside the petals or strung on the steam with a love letter as to why you pick them. If your partner is shy or introverted they will likely appreciate the intimacy without the awkwardness of involving other people.

For the Adventurer

Take a dozen roses and attach memories to each one along with a clue as to where to find the next rose. Be waiting at the end with the last rose in hand. When they arrive, simply hand over the rose and propose.

For the Traditionalist

Make reservations at a favorite restaurant or pick out somewhere nice. There are fewer and fewer occasions to get dressed to the 9’s, but this is still one of them. Begin by sending flowers to them at work with a handwritten invitation to dinner. Prior to your arrival at the restaurant make sure the hostess knows that you plan to propose during dessert by having your server bring out champagne with your sweets. When the confusion sets in about why you ordered champagne, you’ll know the time is right.

For the Family

If your fiancée-to-be is extremely close to their family, consider asking them to get involved by being your messengers. Give each one of them a rose with a hand-written love note to present to your sweetheart throughout the day. Then, arrange to meet in a special spot at the end of the day so you can present the last rose and the ultimate reason for your love.

We hope these ideas help make your upcoming proposal amazing! Good luck and make sure to order your flowers early. No matter if you need the rose petals, the single long stems or dozens of flowers in her favorite shade, Coast to Coast Flowers is here to help!

Fantastic Flowers: Gerbera Daisies

Gerbera daisies are bright and cheerful flowers with an irresistible charm. Not only can these daisy-like flowers be found in a variety of sizes that grow up to seven inches wide, they are also available in almost every natural color of the rainbow – except blue.

Symbolic of innocence, purity, and cheerfulness, a handful of Gerbera daisies creates an instant centerpiece or bouquet, but they really shine when paired with other flowers for added texture, fragrance and height – which is why they are the fifth the most popular cut flower behind only roses, carnations, chrysanthemums, and tulips.

Gerber Daisies by Coast to Coast Flowers

But their unmistakable beauty isn’t the only reason for their popularity. Gerbera daisies are also one of the longest lasting cut flowers and their year-round availability and affordable price makes them even more attractive. They also provide added health benefits by discharging oxygen and absorbing carbon dioxide and other airborne toxins at night. In fact, some people place Gerberas next to their beds to enjoy better sleep.

For those of us intimidated by color theory, Gerbera daisies eliminate the guesswork! Their beautiful, large blooms crowd hundreds of petals onto each stem, creating a living color wheel of contrasting shades in unexpected combinations. From the classic mix of chocolate, cream and pink, to the spring freshness of grass, blush and ivory, or the dramatic impact of ebony, saffron and crimson there’s a Gerbera Daisy for everyone.

Originally from South Africa where some native species still grow wild, Gerbera daisies were first discovered in 1880 by a Scotsman named Robert Jameson operating a gold mine in Transvaal.

Also known as African Daisies or Transvaal Daisies, these stunning flowers understandably captured the imagination of plant collectors and breeders who found ways to create the exciting colors and long, sturdy, cut flower stems we know today.

With as many meanings as there are colors, Gerbera daisies have become a way to express a range of emotions:

• Red expresses love
• Pink conveys admiration and gratitude
• Bright orange represents warmth and happiness
• Yellow denotes cheerfulness
• White symbolizes purity and innocence

Care tips

  • When selecting Gerbera daisies, look for round heads and unblemished petals and make sure the stems are long and straight. To keep those stems standing tall, it’s important to keep them away from bright light because, like sunflowers, Gerbera daisies turn their heads towards the source of light.
  • Gerbera daisy stems also have a tendency to get blocked which can cause them to wilt prematurely. To prevent this from happening, be sure to change their water daily, or better yet, re-cut the stems under warm water to help the flower uptake water. They are also sensitive to fluoride so it might be a good idea to use bottled or filtered water if you tap water is fluorinated.

Although it may sound complicated, a little care goes a long way so it isn’t unusual for Gerbera daisies to last up to 14 days in a vase.

Did You Know?

Despite their South African origin, Gerbera daisies were named after German botanist Trauggott Gerber, hence the reason for always capitalizing the name Gerbera – it’s a proper noun!

Coast to Coast Flowers is your source for gorgeous Gerbera daisies! Give us a call or check out some of our fantastic designs featuring the incredible Gerbera daisy. If you don’t see exactly what you’re looking for, we will be happy to design something special just for you.