Coast to Coast Flowers: Aggressively Earning the Trust of Consumers Sending Flowers by Wire

By Art Conforti, Coast to Coast Flowers founder

Thirty-three years ago, I started a company called Beneva Flowers and Gifts in Sarasota. After generating $4 million in sales, I put the company up for sale to enjoy an early retirement, but I didn’t feel the job was done.

My passion for this industry never faded and neither did my desire to help local flower shops by giving them the tools and time-honored strategies needed to thrive in today’s crowded marketplace.

One thing I learned from running my own shop (I know because I surveyed them) was that over 40% of my customers that ordered flowers from me locally were also using 1-800-Flowers or FTD.com when they wanted to send flowers out of town. We don’t want to believe that it is true, but it is.

Customers may think of us first for flowers, but many don’t even realize that we can send flowers anywhere in the country as well. That’s a lot of orders (and revenue) that we’re losing out on from our own customers who would happily order with us if they only knew they could.

As an industry, we just aren’t very good about getting that message out there. Companies like FTD and 1-800Flowers.com spend so much money on advertising that most consumers just automatically turn to them if they want to send flowers out of town because they don’t realize there are better options – like their local florists. Ask them yourself, I did:

I hate to see people disappointed when they fall for the “too good to be true” offers that the big box and online floral retailers make, and I really don’t like to see a local florist missing out on an order every time FTD ships someone a box of flowers from their own warehouse instead of letting a local florist fill it.

That’s why Coast to Coast Flowers had taken a different approach to ordering flowers that serves everyone well. Our goal is to create the easiest and best experience possible for people ordering flowers out of town.

Just like Teleflora, Coast to Coast prides itself in ensuring every order is sent to a local florist, whatever the destination may be. What’s more, we also offer local listings at LocalFlowerShop.com. At the end of the day, I truly believe nobody is doing as much for the floral industry.

A note on “order gatherers”

As florists, the only way we can compete with the big box and online flower sellers it by helping each other out. We have such a fear of deceptive order gatherers that many of us get suspicious of any shop who calls up and attempts to send an order.

The term “order gatherers” has taken on such a negative connotation but in reality – we’re all order gatherers. We need to gather orders to make money, so what good does it do to question where the orders come from? Turning down orders from other shops not only hurts that shop but it also hurts your bottom line, so is it really a smart business decision to do so?  It’s a shame we choose to focus on the wrong things. At the end of the day, it should all be about providing a great experience for the customer – if not, we all lose.

Toast Tremendous Teachers with a Thoughtful Treat

It’s that time of year once again! Back-to-school sales are happening everywhere, and teachers are busy preparing for the start of another school year.

With summer winding down, now is not only the perfect time to show your appreciation to those who have been taking care of your kids during the break, but also a fantastic opportunity to start the school year off right with a gift of flowers for the teachers, facility, coaches, and staff who will be enriching their lives over the next nine months.

To some, it may seem like the summer flew by too fast while others have been counting the days until the new school year begins. Regardless of how you feel about your kids going back to school, we hope your summer was filled with adventure and learning experiences that can’t be taught in schools. If there are any nannies, babysitters, grandparents, aunts, uncles, camp counselors, clergy members or coaches who influenced your summer, flowers are always a perfect way to acknowledge and say thanks for their hard work and dedication.

Most of those people aren’t expecting gifts, so the gesture certainly isn’t necessary, but even a small token of your appreciation is a thoughtful way of showing gratitude that often means more to the recipient than the giver will ever realize.

Forget the apple

It’s 2018 – your teacher doesn’t want an apple unless it’s a phone or computer – so forget the fruit in favor of a beautiful bouquet of brightly-colored flowers instead. Flowers really are the perfect way to set the mood for the start of the school year while brightening up the classroom at the same time.

Happiness by Coast to Coast Florist

Teachers aren’t the only ones who enjoy flowers, however, so don’t forget bus drivers, teacher’s aides, facility members, crossing guards, and everyone else who makes the school a fun and inviting place to learn. Flowers are so wonderful at putting smiles on people’s faces, especially when they’re least expected. At Coast to Coast Flowers, we specialize in helping you choose the perfect gift for everyone on your list – no matter how big or small of an impact they have on your children’s education.

If you have a friend or family member going away to college for the first time this fall, flowers are a fun and festive way to decorate dorm rooms and live plants are perfect picks if you’re looking for a longer-lasting gift. Most of the plants we carry are easy to care for and don’t require a lot of work, which is ideal for busy students who are always on the go.

Regardless of whether you’re sending flowers to thank someone for a job well done, congratulate someone for a notable accomplishment, wish someone good luck, or simply to make someone’s day, Coast to Coast is here to help with all your back-to-school floral needs. If you don’t know exactly what you want to send, never fear – we’re here to help! Give us a call at (941) 308-5171 or order online.

Ready to Pop the Question? Don’t Forget the Flowers!

One of life’s most important decisions is deciding on the right partner and starting a new chapter together as a married couple. But before that can happen, someone has to pop the question!

If this is your situation then hopefully you’ve already identified the lucky person and more importantly – are reasonably sure that they will say “yes.” It also helps immensely to have the ring on hand for this occasion, but that isn’t always a deal-breaker.

Now comes the fun part – formulating a plan that will be both memorable and romantic. Unless your fiancée-to-hopefully-be is a die-hard avid sports fan who loves the spotlight, you can go ahead and cross ‘proposing on the jumbotron of a large sports stadium’ off that list. Not only has that been done to death, but it typically isn’t anywhere near as romantic as both partners are hoping for – you can do better.

The best ideas are the original ones, and it helps if you can incorporate something special that you and your partner enjoy together. Here are five creative ways to help you make the moment special, but don’t be afraid to modify them to suit your style and whatever you do…DON’T forget the flowers, because if you do, we can’t guarantee results!

For the Beach Lover

For this one, you will need an accomplice. Prior to your big question, you will meet up with said accomplice and carve out a shallow heart in the sand, fill it with rose petals and have them stand by the heart to ensure its perfection. Let you partner-in-crime know to step away from the heart when they see you coming, and to be camera ready, that way you can just “happen upon” the heart and get that photo! Once you reach that heart with your fiancée-to-be have them stand inside it as you go down on one knee.

For the Introvert

Leave a single long-stem rose on their pillow with the ring tucked inside the petals or strung on the steam with a love letter as to why you pick them. If your partner is shy or introverted they will likely appreciate the intimacy without the awkwardness of involving other people.

For the Adventurer

Take a dozen roses and attach memories to each one along with a clue as to where to find the next rose. Be waiting at the end with the last rose in hand. When they arrive, simply hand over the rose and propose.

For the Traditionalist

Make reservations at a favorite restaurant or pick out somewhere nice. There are fewer and fewer occasions to get dressed to the 9’s, but this is still one of them. Begin by sending flowers to them at work with a handwritten invitation to dinner. Prior to your arrival at the restaurant make sure the hostess knows that you plan to propose during dessert by having your server bring out champagne with your sweets. When the confusion sets in about why you ordered champagne, you’ll know the time is right.

For the Family

If your fiancée-to-be is extremely close to their family, consider asking them to get involved by being your messengers. Give each one of them a rose with a hand-written love note to present to your sweetheart throughout the day. Then, arrange to meet in a special spot at the end of the day so you can present the last rose and the ultimate reason for your love.

We hope these ideas help make your upcoming proposal amazing! Good luck and make sure to order your flowers early. No matter if you need the rose petals, the single long stems or dozens of flowers in her favorite shade, Coast to Coast Flowers is here to help!

Fantastic Flowers: Gerbera Daisies

Gerbera daisies are bright and cheerful flowers with an irresistible charm. Not only can these daisy-like flowers be found in a variety of sizes that grow up to seven inches wide, they are also available in almost every natural color of the rainbow – except blue.

Symbolic of innocence, purity, and cheerfulness, a handful of Gerbera daisies creates an instant centerpiece or bouquet, but they really shine when paired with other flowers for added texture, fragrance and height – which is why they are the fifth the most popular cut flower behind only roses, carnations, chrysanthemums, and tulips.

Gerber Daisies by Coast to Coast Flowers

But their unmistakable beauty isn’t the only reason for their popularity. Gerbera daisies are also one of the longest lasting cut flowers and their year-round availability and affordable price makes them even more attractive. They also provide added health benefits by discharging oxygen and absorbing carbon dioxide and other airborne toxins at night. In fact, some people place Gerberas next to their beds to enjoy better sleep.

For those of us intimidated by color theory, Gerbera daisies eliminate the guesswork! Their beautiful, large blooms crowd hundreds of petals onto each stem, creating a living color wheel of contrasting shades in unexpected combinations. From the classic mix of chocolate, cream and pink, to the spring freshness of grass, blush and ivory, or the dramatic impact of ebony, saffron and crimson there’s a Gerbera Daisy for everyone.

Originally from South Africa where some native species still grow wild, Gerbera daisies were first discovered in 1880 by a Scotsman named Robert Jameson operating a gold mine in Transvaal.

Also known as African Daisies or Transvaal Daisies, these stunning flowers understandably captured the imagination of plant collectors and breeders who found ways to create the exciting colors and long, sturdy, cut flower stems we know today.

With as many meanings as there are colors, Gerbera daisies have become a way to express a range of emotions:

• Red expresses love
• Pink conveys admiration and gratitude
• Bright orange represents warmth and happiness
• Yellow denotes cheerfulness
• White symbolizes purity and innocence

Care tips

  • When selecting Gerbera daisies, look for round heads and unblemished petals and make sure the stems are long and straight. To keep those stems standing tall, it’s important to keep them away from bright light because, like sunflowers, Gerbera daisies turn their heads towards the source of light.
  • Gerbera daisy stems also have a tendency to get blocked which can cause them to wilt prematurely. To prevent this from happening, be sure to change their water daily, or better yet, re-cut the stems under warm water to help the flower uptake water. They are also sensitive to fluoride so it might be a good idea to use bottled or filtered water if you tap water is fluorinated.

Although it may sound complicated, a little care goes a long way so it isn’t unusual for Gerbera daisies to last up to 14 days in a vase.

Did You Know?

Despite their South African origin, Gerbera daisies were named after German botanist Trauggott Gerber, hence the reason for always capitalizing the name Gerbera – it’s a proper noun!

Coast to Coast Flowers is your source for gorgeous Gerbera daisies! Give us a call or check out some of our fantastic designs featuring the incredible Gerbera daisy. If you don’t see exactly what you’re looking for, we will be happy to design something special just for you.

Goodbye April Showers – Hello May Flowers!

While the lingering effects from a long, cold winter are finally starting to make way for a long overdue springtime, it still comes as a surprise to most of us that May is here already – but we couldn’t be happier, because April showers always bring May flowers!

May is the perfect time to celebrate with flowers – all month long! In fact, the very first day of the month is May Day – a celebration of spring that is traditionally celebrated by giving “May baskets” made up of flowers or sweets – or a combination of the two – that is usually left anonymously on the doorsteps of neighbors.

To many, this may seem like a strange way to celebrate a holiday, especially considering that the givers of May baskets would usually ring the doorbell and run away – leaving the recipient to open the door and find nothing but a basket of flowers!

In some communities, leaving a May basket at someone’s door was an excellent opportunity to express romantic interest because tradition called for the recipient to give chase and attempt to steal a kiss from the person who hung the basket. In other parts of the country, however, it was considered a disgrace if the flower giver was caught by the recipient.

May Day isn’t nearly as popular in this country as it was a century ago, and today the concept seems quaint and dated to many people in this era of text messages and Snapchat, but this throwback to simpler times is still an official holiday in 66 countries around the world.

While no longer as common in the United States, May Day celebrations still take place in some regions of the country. In Hawaii, May Day is known as Lei Day, which is a day to celebrate the culture of the island and Native Hawaiians.

Mother’s Day

Of course, the most obvious occasion for giving flowers during the month of May is Mother’s Day. This year we celebrate mom on Sunday, May 13.

Mother’s Day Luxe by Coast to Coast Flowers

Mother’s Day is one of the biggest days of the year when it comes to flowers, greeting cards, phone calls and restaurant reservations – and with good reason. It’s often hard to find appropriate ways to express gratitude to someone so important and dear to us as our mothers, but nearly everyone loves flowers!

For florists, Mother’s Day is one of our busiest times of the year, and also one of our favorites. Unlike many of the other holidays were certain colors or types of flowers tend to dominate, (like red roses on Valentine’s Day) Mother’s Day typically offers more freedom to design something special and truly unique – that mom is sure to love!

Here at Coast to Coast Flowers we’ve been planning for this special day since the end of Valentine’s Day, and we’re ready to help you find something perfect for your mom. We are featuring new designs especially for this season as well as some old favorites, and of course, we can always custom-design something especially for you so that you can truly give your mom a one-of-a-kind gift this Mother’s Day.

But That’s Not All…

Between Mother’s Day, May Day, and flowers popping up everywhere we turn, May is truly the month of flowers, but there are many more ways to celebrate with flowers this month.

Memorial Day is just around the corner – this year it falls on Monday, May 28. Traditionally observed as a day to honor those who have died in military service, this holiday also marks the unofficial start of summer. If you are attending a picnic or observance on Memorial Day, flowers are always an appropriate way to show gratitude and appreciation.

May is also the time for graduations for many students across the country, as well an excellent chance for a gift to say “thanks” to all those teachers and educators who worked so hard throughout the year.

Whatever your reason, say it with flowers this May with the help of your friends at Coast to Coast Flowers. No matter the occasion, we’re here to help you find the perfect gift. Give us a call or come in and see us for all your floral needs – and we hope your May is beautiful and bright!

Springtime Means Tulip Time!

Sometimes it feels like winter will never end, but every year around this time we’re inevitably rewarded with the wonders of spring. Of course, one of the most telling signs of spring – and one of our favorites – is the arrival of tulips!

Despite their brief blooming period, which ranges from a few days to just over a week, tulips are the world’s third most popular flower – trailing only roses and chrysanthemums. With their nearly perfect symmetry made up of elegant lines and rich vibrant colors, it’s no wonder why these beautiful flowers are so popular.

Native to central Asia, and later introduced to Turkey, tulips quickly became an important part of the Turkish culture and remain Turkey’s national flower.

Their popularity really took off around 1560, however, when the flowers were introduced to the Netherlands and were so prized there that they caused the entire economy to collapse. During the height of during that era, a single tulip bulb was worth more than ten times the annual income of a skilled craftsman – making them more valuable than most houses.

Spring Tulips by Coast to Coast Flowers

Today, the Dutch still lead the world in tulip production by growing and producing around three billion tulips each year, although the prices have dropped significantly since then.

As a member of the lily family, tulips are classified as herbaceous perennials, although their bulbs differ from other species in that they are living plants that house self-contained nutrients. When the bulb grows into the flower, the original bulb will disappear, and a clone bulb will form in its place.

Tulips have three petals and three sepals, which are almost the same size and shape as the petals making them appear to have six to a bulb. They can also be found in nearly every color of the rainbow with red being the most popular. Streaking tulips boast two colors instead of one solid color. This unique combination was originally the result of a viral infection, although in modern times this unusual coloring is a deliberate result of breeding.

No matter which color you choose, tulips are an intriguing flower with a rich history – and a terrific choice when sending flowers in the spring. Their extremely vibrant colors make a statement and they also look great in centerpieces for your home or office environment.

Say hello to spring with some tulips from Coast to Coast Flowers. We have many different options for every different occasion including one of our most popular designs, the Spring Tulips. Call us today or order online to enjoy this wonderful springtime treat.

Did You Know?

  • There are more than 150 different species of tulips with over 3,000 different varieties known to exist.
  • Tulip petals are edible and can be used as a substitute for onions in many recipes, although many people find their taste extremely unpleasant.
  • Tulips continue to grow up to one extra inch after they’re cut.
  • Tulips will bend and twist to grow towards light – even in a vase.
  • By 1636, tulips were traded on exchanges in Dutch cities. The skyrocketing prices caused many people to become suddenly rich or lose fortunes overnight.
  • In the Netherlands, tulips represent the briefness of life, but in Turkish culture, they’re a symbol of paradise on earth and have achieved a nearly-divine status.
  • Tulips have a short lifespan that typically only lasts for 3-7 days.
  • A sap released by daffodils cause tulips to wilt if the two flowers are arranged together.
  • Paul McCartney and Fats Domino are among a list of people who have had tulips named after them.

Celebrate Easter and Passover with Coast to Coast Flowers

Did you know that Easter is the fourth biggest floral holiday of the year? It may not get the recognition of Valentine’s Day, Mother’s Day, or Christmas/Hanukkah, but flowers and plants have long played an important role in Easter and Passover observances and are synonymous with the holidays in both home decorations and as gifts.

Easter Lily by Coast to Coast Florist

When choosing a floral gift for Easter, it’s important to keep in mind not only who it’s for, but also what it will be used for. Flowers are always appropriate for mothers, grandmothers, and other close relatives or loved ones. Of course, Easter baskets full of chocolates, Peeps, and other springtime treats are always a favorite for kids of all ages!

They also make excellent gifts for church or social groups as well as for co-workers or the staff of your child’s school or day care center and are certainly a perfect gift to take along if you have been invited to an Easter dinner or other Easter celebration.

Lilies are popular symbols of Easter as they represent love, hope, and resurrection. White lilies are especially symbolic during Easter as they signify purity and divinity. Daisies, azaleas, daffodils, chrysanthemums, hyacinths, and tulips are also popular Easter flowers.

Celebrate Easter on Sunday, April 1, with a traditional Easter lily plant, or with a beautiful bouquet of fresh seasonal flowers from Coast to Coast Florist.

Did you know?

  • Egg dyes for Easter were once made from flower petals. Other natural items like tree bark, onion peels, and juices were also used to color eggs.
  • The first story of a rabbit (later named the “Easter Bunny”) hiding eggs in a garden was published in 1680.
  • Easter takes place on a Sunday, after the 40-day period called Lent. Lent is referred to as a time of fasting, but most participants focus more on giving up one significant indulgence.
  • Holy Week is celebrated during the week leading up to Easter. It begins on Palm Sunday, continues to Maundy Thursday, Good Friday, and then finally, Easter Sunday.
  • The 140th annual “White House Easter Egg Roll” is scheduled for Monday, April 2. This event has been celebrated by the Presidents of the United States and their families since 1878.

Passover

Passover, or Pesach, is one of the most commonly observed Jewish holidays. It begins annually on the 15th day of the Jewish month of Nissan. This year it begins at sundown on Friday, March 30, and lasts through Saturday, April 7.

Passover is a celebration of the Israelites’ being freed from slavery in Egypt. It is also observed as a celebration of spring, of birth, and of rebirth, and of taking responsibility for yourself, the community, and the world. The first night of Passover includes a special ritual dinner called Seder.

Flowers make excellent gifts for Passover. Traditional spring-blooming flowers are used to celebrate the holiday. Sunflowers, Gerbera daisies, roses, lilies, irises, and tulips are all excellent choices for this holiday season. Coast to Coast Florist offers a nice assortment of centerpieces and fresh floral designs that make excellent gifts for this celebration.

Pantone’s color of the year for 2018 is Ultra Violet

Image: Pantone

As a nod to inventiveness and imagination – with a little tribute to Prince mixed in for good measure – Pantone has chosen Ultra Violet as color of the year for 2018.

Ultra Violet (18-3838) is a deep, rich blue-based purple that, according to Pantone, communicates originality, ingenuity, and visionary thinking. Pantone goes on to describe their pick of the provocative purple shade as a tribute to the unknown

This year’s color selection is a stark contrast to the past four years which have consisted of softer and more muted colors such as Greenery in 2017, the duo of Rose Quartz and the light blue Serenity in 2016, along with the wine-colored Marsala of 2015. Prior to that, Pantone used a lighter shade of purple in 2014 with their selection of Radiant Orchid.

Basket of Memories by Coast to Coast Flowers

The bold purple may be a curious choice for some, but a closer look reveals that the opposing colors that make up Ultra Violet – red and blue – are largely symbolic of the polarizing American political climate of 2017 along with the hope that we can become more unified in 2018.

Aside from the political overtones, Ultra Violet is just a fun color that comes at a time when we could all use a little more fun in our lives. The dynamic shade of Purple also fits perfectly in the floral industry since it can be such an eye-catching accent color.

Lilacs, sage, clematis, and allium are close matches for Ultra Violet, but there are other options as well. Carnations, Lily of the Nile, anemones, hyacinth, chrysanthemums, hydrangea, and orchids can also be closely matched to Ultra Violet, as can a multitude of other varieties.

Now is your chance to jump on this new trend in its infancy. Your friends at Coast to Coast are ready to help you select the perfect bouquet featuring 2018’s hottest color – Ultra Violet. Only time will tell if this year’s color of the year is prophecy, but even if not, it’s still a fun shade to use.

Image: Pantone

How Did Poppies Become the Symbol of Veterans Day?

Honoring service members has been a hot-button issue in our country as of late. No matter what your political stance is on the topic, we can surely all agree that those who served this great country deserve to be recognized, and Veterans Day, on Friday, November 10, is an opportunity to do just that.

Veterans Day, which is observed annually on November 11 (or on Friday, November 10 if the 11th falls on a Saturday – as is the case this year), is often confused with the more widely-recognized Memorial Day, but there is a distinct difference between the two holidays.

Memorial Day honors those who died while serving in the military, while Veterans Day is meant to honor the service of all U.S. military veterans. So, technically, thanking a living vet for their service on Memorial Day is missing the intended meaning of the holiday. Obviously, there isn’t a “wrong” time to thank a veteran, but if you’re going to pick a day to do so, Veterans Day is it!

Just how did this holiday get its start? It all started back in 1926 when the U.S. Congress adopted a resolution requesting that President Calvin Coolidge issue annual proclamations calling for an observance of November 11 – notable because World War I formally ended at the 11th hour of the 11th day of the 11th month of 1918, when the Armistice with Germany went into effect.

It took 12 years for a Congressional Act to officially make the 11th of November in each year a legal holiday. Originally known as Armistice Day in the United States, the name was changed to Veterans Day in 1954.

Poppies

Like many other holidays, Veterans Day has a direct tie to the floral industry with poppies being symbolic of the observance. Many poppy wreaths are laid at war memorials and small artificial poppies are worn on clothing to commemorate this patriotic holiday.

Inspired by the World War I poem “In Flanders Fields,” in which the opening lines refer to poppies that were the first flowers to grow in the soil from soldiers’ graves in the Flanders region of Belgium, these small red flowers were adopted by the National American Legion as their official symbol of remembrance in 1920.

The Royal British Legion soon after adopted the poppy as their symbol, as did veterans’ groups in Canada, Australia, New Zealand, as well as a host of other countries.

Although they are closely related, the poppies used for Veterans Day (as well as Memorial Day) are not the same species as the opium poppy which is grown as a field crop to produce opium and poppy seeds. Opium poppies were once prohibited in the United States under the Opium Poppy Control Act of 1942, however, the law has since been repealed and the law of poppy cultivation in the U.S. is now somewhat vague and remains controversial.

Coincidently, the red remembrance poppies aren’t free from controversy of their own. In fact, some anti-war groups view the remembrance poppy as a political symbol of war and conflict. The controversy has even spread to the sports world and particularly European soccer clubs where remembrance poppies are a common occurrence on team uniforms in the run-up to Remembrance Day.

Some groups have adopted white poppies as an alternative to, or an accompaniment to, red poppies as a way to symbolize peace without glamorizing war. Additionally, purple poppies are sometimes used in Britain to commemorate animals that have been victims of war.

Regardless of the controversies surrounding this little red flower, you’re probably going to see them “popping” up around town this week. When you do, remember to take a moment to give thanks to all the veterans who serve – or have served – our country.

Chrysanthemums: The Ultimate Fall Flower

We often associate certain flowers with certain times of the year. Red roses, for example, are an iconic symbol of Valentine’s Day, and spring never really arrives until the tulips start popping up. Poinsettias usher in the holiday season while sunflowers remind us of lazy late-summer days.

But when it comes to fall, chrysanthemums are the star of the season – especially during the month of November. With their brilliant colors and long-lasting nature, mums can brighten up any front porch or indoor space. Many people, however, do not realize the deep symbolism behind this favorite autumn icon.

In Chinese culture, this flowering herb symbolizes a life of ease and longevity. Together with the plum blossom, the orchid, and bamboo, chrysanthemums are renowned as one of the “Four Gentlemen” in Chinese and Eastern Asian art and are depicted in traditional ink and wash painting

The earliest illustrations of mums show them to be daisy-like flowers that are small and yellow in color. Today’s chrysanthemums can be quite showy and would probably not be recognized by ancient growers. Modern chrysanthemums can be daisy-like or decorative, like pompons or buttons. In addition to the traditional yellow color, mums can now also be found in a variety of whites, purples, and reds.

Around the 8th century A.D., the chrysanthemum appeared in Japan and was so admired that it was adopted as the crest and official seal of the emperor. The western world was not introduced to the mum until the 17th century and it first appeared in American horticulture in 1798 when Colonel John Stevens imported a variety called ‘Dark Purple’ from England.

Just as the season the represent, chrysanthemums are known for being hardy and strong while also presenting an unmistakable sense of beauty and intrigue. Consider including some mums the next time you order flowers so that you can enjoy these amazing flowers!

 

Did You Know???

  • Despite their strong presence in the fall, chrysanthemums are tropical flowers that were originally grown in the Eurasian region.
  • In the Victorian language of flowers, yellow chrysanthemums are a gentle way to decline amorous advances and white mums encourage the recipient to tell the truth or to be honest.
  • The chrysanthemum is November’s birth flower. If you are born in November, the mum is symbolic of your soul’s many layers.
  • In Eastern meditative traditions, the chrysanthemum is used as a focus tool to activate the heart chakra.
  • Germans have white chrysanthemums in their homes on Christmas Eve as a symbol of Christ.
  • The name, chrysanthemum, is adapted from the Greek word, “chryos” which means gold (the original color) and “athos” meaning flower.
  • Some species of chrysanthemum flowers are boiled to make tea in parts of Asia. Likewise, a rice wine in Korea called gukhwaju is flavored with chrysanthemum flowers.
  • The chrysanthemum was recognized as the official flower of the city of Chicago by Mayor Richard J Daley in 1966.